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Creative

Hi, I’m JP

Art Director & Designer

JP Andrew

John-Paul Robert Andrew

 I’m a qualified Art Director and Graphic Designer with a background in marketing, advertising, development,  writing, and education.

10+ Years of Design and Creative Experience

I am passionate about concept development and creative problem-solving; curating marketing and advertising solutions that resonate with target audiences and drive brand awareness focussed on market proliferation.

Experience

Freelance Designer, WordPress developer and writer  @  Freelance.  /  2015 to Present

After working on successful projects for multiple brands I decided to start offering my services to private clients. I also enjoy taking on passion projects and doing work for non-profit organizations that are making a difference in marginalized communities and are involved in social upliftment. I offer writing services such as scriptwriting, comedic writing, copywriting, creative and content writing.

Senior Designer  @  Kineo SA  /  2014 to 2015

City & Guilds Kineo is an e-learning solutions provider that creates learning materials for international brands. I worked on projects for Hollard, UBS Bank, Samsung, McDonalds and many more. I utilized my teaching and design experience to create learning modules and motion graphics for in-house training resources that utilized gamification of content to make the resources more enjoyable and easier to absorb.

Graphic Designer  @  Wild Olive  /  2013 to 2014

I was brought on board Wild Olive Botanicals to manage and deliver on a few problems they had with their branding resources. This meant that I spent a lot of time deep-etching and tidying up product images for their in-development online shop, as well as creating marketing resources for their digital advertising and social media posts.

English Teacher  @  KSS  /  2013 to 2013

Although I initially intended teaching to be a working holiday in Thailand, I was elevated through the ranks very quickly. After attending a teaching course and attaining a TEFL certificate, I started off teaching preschool, worked my way through teaching primary school and high school students, and found myself teaching English to university students and lecturers, as well as invigilating exams. I would often re-work the syllabus using my design skills to make lessons more engaging and entertaining, which had a huge impact on student attention and enjoyment.

Junior Designer  @  Techsys Informatics  /  2012 to 2013

Techsys Digital is a digital marketing company that provides online marketing solutions for clients. As a junior designer, I worked on projects for Sterns, American Swiss, and TFG among others. I worked alongside a team of talented developers and designers to create digital marketing solutions catering to the needs of the clients.

Intern Graphic Designer and Art Director  @  JWT Cape Town  /  2011 to 2012

At the James Walter Tompson advertising agency, I created digital advertisements for big brands such as Johnson & Johnson, Brandhouse, Saucony, and more. I conceptualized and created above and below-the-line marketing materials for use on digital platforms and media spaces. I worked closely with a copywriter and the creative director at the time and was involved in pitching the concepts internally and to the clients and creating the marketing materials.

Education

I studied Art Direction and Graphic Design at the Red and Yellow Creative School of Business, which was developed by  Ogilvy & Mather advertising firm. I graduated in 2010 and won a Loerie Award for my student work. Since then, I have continued studying through online platforms to gain more skills and knowledge in a host of subjects including web development, creative writing, software development, education, and e-learning.

Branding

From logo design to marketing resources, and everything in between. Building successful brands is a challenge that requires equal parts creativity and magic. “A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well” – Jeff Bezos

Web Design and Development

Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.

Education & Writing

Creating media that holds viewers’ attention and leaves them with a lasting impression in their minds are two of the main things successful education and penetrating marketing have in common. Understanding people’s needs, limitations and expectations is the cornerstone of successful communication.

Motion

Motion graphics, video production, and editing demand attention if utilized correctly. Knowing when and where to use motion graphics, and knowing how and why to use them is equally important.

Featured Work

Yucca Investments

Logo Design

Ziyaad’s Skate School

Website Design and Development

Roxy Davis Foundation

Social Media and Marketing

African Voices For Hope & Peace

Website Design and Development

JP Andrew

Please contact me if you are interested in any of my services or need help and advice regarding your creative projects.